What is PIFF?
2004. 10. 7 - 15
The 9th PIFF showed 266 films
from 63 countries:
the most number of films from the most
number of countries in the history of PIFF.
166,164 Seats out of
195,924 Seats were taken.
Possession was about 84.8%
Strategy 1. Differentiation In Selection.
Devoted their Obvious principle, focusing on Asian Films.
A windows of Asian Cinema
New Currents
K
Differentiation, 경쟁사와의 Positioning 차별화
NOKIA
대량생산을 통한 원가 절감
저렴한 가격, 모두가 가질 수 있는 평범한 휴대폰
다른 휴대폰과 가격대비 성능비로경쟁
PRADA폰
기존에 휴대폰이 가지고 있던 이미지 “모든 사람이 가지고 있는 평범한 제품”의 이미지가 아닌 누구나 가
differentiation strategy)
- 제품차별화 정도 : 차별화 전략 추구기업(differentiator)은 높은수준의 차별화를 선택한다.
- 시장을 많은 틈새시장으로 세분화 한다.
- 차별화를 추구하는 기업은 차별화의 원천이 되고있는 기능에 대하여 차별역량을 추구해야 한다. 이에관하여는 R&D기능과 마케팅 기능이 중요
differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Constructing the working environment differentiated from Chinese companies by introducing advanced corporate culture as well as technology transfer.
Providing the opportunity to visit the head quarter.
Dig
differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- C
SCM: Supply Chain Management
"design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand, and measuring performance globally."
TCM: Total Chain Management
: TCM means a system which enable to manage information lively thro
Ⅰ. Introduction
1.1 The reason why we chose this topic
Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. The blind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It's not the rea
strategies that enhanced their competitiveness. There are five different generic strategies that a business can choose.
These include cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each generic strategy helps the company to establish and exploit a competitive advantage within a particular competitive scope. By applying these strengths
팀으로 움직이지 않는다면 그 팀은 10센트의 가치도 없다.
-Babe Ruth, 미국의 전설적인 야구선수
Making Your Brand Relevant, Differentiated, and Energized…
? 경쟁심화,복잡화
? 급변하는 고객니즈
? 제품,서비스에 대한 인식변화
? 다양하고 급속한 기술변화
역동적인 환경변화 속에서지속적인 성장방안 모색
strategy. In telecommunication industry, there are three major companies. They are SKT, LG U+, and KT.
Until recently, these three companies fought each other, because of the government’s regulation.
KT wanted to be the top of their mobile telecommunication industry, so they chose differentiation for their strategy.
Unfortunately, their differentiation strategy did not go well.